Almost no coach systematically asks for reviews. They feel weird about it. They forget. They get one when a client volunteers. As a result, social proof on their site is thin and outdated.
This feature fires the ask on its own at the right post-engagement moment.
The NPS-gated flow
End-of-program (or end-of-month for retainers):
- NPS check. Single question: “How likely are you to recommend [your practice] to a friend or colleague? 0–10.”
- Routing by score:
- 9–10: “Thank you! Would you be willing to leave a quick review here?” + Google + Trustpilot + on-site form links
- 7–8: “Thanks for the feedback. Anything we could improve?” + private form
- 0–6: Internal escalation — Slack ping to you for a real conversation before any public ask
The escalation step matters. Asking a 5-NPS client for a Google review is how you end up with negative public reviews.
Where the reviews end up
- Google Business Profile — best for local SEO
- Trustpilot / Capterra / G2 — depending on your category
- On-site testimonial form — written + optional video upload
- LinkedIn recommendations — for B2B coaches, with copy-paste templates
- Your sales funnel — once approved, testimonials feed into your funnel automatically
Permission tracking
Every testimonial captures:
- The text + video (if submitted)
- Permission level (use anywhere / use anonymously / private only)
- Approval status (pending / approved / withdrawn)
- Refresh date (if the client wants to update the testimonial later)
This avoids the “I never said you could use that” conversation that has hurt more than one coaching practice.
What this generates
Practices running this consistently see:
- 5–10 reviews per month after the first 60 days
- 1–3 video testimonials per quarter
- 2–4 case-study quotes per quarter (with permission)
- Low-NPS escalations caught early — which often turn into save-the-relationship conversations