The fastest path from “I follow you on LinkedIn” to “I want to talk to you about coaching” is a lead magnet plus a nurture sequence that closes the gap. The snapshot ships with both pre-built.
What you get
- A branded landing page that captures email (and optionally SMS) for your lead magnet
- A 12-day email nurture in your voice — story, framework, case study, soft application invitation
- Optional SMS nurture (TCPA-compliant) for opted-in subscribers
- A consent block with proper opt-in copy and STOP-keyword handling
- An automatic handoff to the application form for warmed subscribers
- Source attribution tagging (LinkedIn, podcast, paid social, search, etc.)
The 12-day sequence shape
- Day 0: instant magnet delivery + welcome
- Day 1: the story behind the magnet (your “why”)
- Day 3: core framework email (the meatiest one)
- Day 5: case study (illustrative outcome)
- Day 7: second framework / counter-intuitive insight
- Day 9: “if this resonates, here’s the application” (soft)
- Day 11: social proof + application invitation (firmer)
- Day 12: “still here? want to talk?” (the direct ask)
After day 12, subscribers move into a long-tail nurture (one email every 14 days) until they apply, unsubscribe, or 12 months pass.
What this lifts
Practices using this configuration typically see:
- Lead-magnet conversion (visit → email) of 25–40% on warm traffic
- Email-to-application conversion of 4–8% over the 12-day window
- Application-to-call conversion of 30–50%
If your audience is 1,000 people/month visiting the landing page, this funnel yields ~12–20 qualified discovery calls/month — without any direct outreach from you.
Compliance defaults
- TCPA opt-in is explicit (separate checkbox, not pre-checked)
- Email and SMS streams have independent opt-out
- STOP keyword suppresses all future SMS for that contact
- Email footer includes unsubscribe + your business address