The day after enrollment closes, most cohort operators spend 4 hours sending welcome emails, kickoff call invites, Slack invites, peer pairings, and “Brian missed the link” follow-ups. Across four cohorts a year, that’s 16 hours of Saturday admin.
This feature runs all of it automatically.
The 14-day sequence
- Day 0 — welcome video + kickoff form (commitment, prior experience, top goal, timezone)
- Day 1 — Slack / Circle / Voxer / Discord invite (templated, branded)
- Day 3 — peer-pairing suggestion drops into your Slack for approval; you override or approve in 10 minutes
- Day 5 — Module 1 unlock with “here’s what to focus on” guide
- Day 7 — kickoff call invite + agenda
- Day 10 — kickoff reminder + prep prompt
- Day 14 — kickoff call (you show up to coach)
Identical for 8 enrollees or 80. Only the peer-pairing approval step scales with cohort size.
What you control vs. what the system controls
System: all scheduling, invites, reminders, module unlocks, sequence timing.
You: content of the welcome video (record once, reuse forever), agenda for the kickoff call, peer-pairing approvals (10 minutes per cohort).
End-of-program offboarding (6 touches)
When the cohort ends:
- Week 11 — NPS survey
- Week 12 — alumni invite + final session
- Week 13 — testimonial ask (NPS-gated to ≥9)
- Week 13 — next-tier upsell
- Week 14 — alumni community invite
- Week 17 — 30-day post-program “where are you now”
The next-tier upsell is the highest-ROI piece. Most operators see 25–40% of cohort grads renew into a next-tier program — adding 25–40% revenue per cohort.
Multi-cohort overlap
Most operators run 3–4 cohorts a year. Enrollment for cohort #2 opens during cohort #1’s kickoff window. With manual onboarding, you’re late on cohort #2 every time. With the automated sequence, cohort #1 onboards itself while you focus on selling cohort #2.
What this scales to
Tested with cohorts from 6 to 200. Beyond ~50 enrollees, you may want to delegate peer-pairing approvals to a program manager (or a GHL VA), but the rest of the sequence requires no additional time at scale.